2019年10月10日

Microsoft Doesn't Need a Regular Android Phone

Microsoft took everyone by surprise this week when it announced its initial Android device, especially as the company was believed to be done with mobile hardware after giving up on the Lumia series of smartphones and Windows 10 Mobile.


Surface Duo, which runs Android and is available in the type of a dual-screen device, puts Microsoft in a select number of names investing in this brand-new form factor that's likely to grow significantly within the future years.


Samsung, that has already launched the Galaxy Fold, Huawei, and according to rumors Apple too are the biggest names which are committed to dual-screen devices, so Microsoft is about to step into an unexplored world where its main catalyst may be the hunger for innovation.


However, what's very important to note is the fact that Microsoft's Surface Duo isn't necessarily said to be a rival to any or all these foldable phones in the same manner because the Surface Pro is not a competitor towards the iPad Pro.


Surface Duo is first and foremost centered on productivity, something which is just about the essence of the Surface family of products. Phone capabilities are offered being an extra, even though it is obvious that it's something that's more than welcome.


Running Android is perfect for many a weird choice, especially as Microsoft has also announced Windows 10X, an operating system built on Windows 10 but specifically designed to power dual-screen and foldable devices. Microsoft says it's worked along with Google on making this happen, so Microsoft Surface Duo will have full access to Google Play Store, as being a traditional Android phone.


Some think that Microsoft should have launched a normal Android phone before betting all-in on Surface Duo, but things i think is that the software giant is playing the right card here. And here's why.


First and foremost, it's the productivity thing which i talked about earlier. Whatever device Microsoft launches, it has to undoubtedly be built round the concept of making people easier wherever they are. I know what you're likely to say - Samsung's Galaxy Note already does that with the S Pen, but in Microsoft's culture, productivity means no compromises and typically comes down to bringing the strength of a regular PC to multiple form factors.


Secondly, the top brand happens to be about innovating and pushing the marketplace to new form factors which are then embraced by other manufacturers, many of them Microsoft partners in the first place.


A traditional Android phone launched by Microsoft would have forced the software giant to pay attention to the same things the likes of Samsung, Apple, and Huawei are currently purchasing, and these include better cameras, faster processors, software updates, and things like that. With the current approach, Microsoft only has to worry about polishing the characteristics that comprise the Surface brand to begin with, and this is something that the organization has been doing for quite some time already.


Microsoft really doesn't need to become just another Android smartphone manufacturer, and the Surface Duo is exactly what the Surface brand is supposed to be: innovation, productivity, and also the power doing anything you want, whenever you want, wherever you're.


Surface Duo can be used by the end of 2020, so Microsoft must continue polishing the device to ensure everything simply works just as expected. By the time the company launches the Duo, you can be sure others can come track of similar devices, and Surface Duo just needs to remain the pioneer of the product category with flagship features that others have a hard time to copy.


For now, Surface Duo resides proof Microsoft is simply doing the right thing. And what's more, it does what's right by switching to the mobile operating system produced by one of its long-time rivals.

posted by vorry at 23:26| Comment(0) | 日記 | 更新情報をチェックする
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